The dual funnel
Two audiences, one site
🧑🦰
Patients (demand)
- Browse a 470+ test catalog with live search & pricing
- Curated health packages (full-body, cardiac, diabetes)
- Instant or scheduled booking, home collection or center visit
- 60-second checkout with transparent, all-in pricing
🏥
Partners (supply)
- Role-split hub: lab / diagnostic center vs. phlebotomist
- Multi-step wizard: details → documents → review
- Dual phone + email OTP verification gate
- Document upload (registration, PAN, GST, NABL/ISO)
🔁
The site is a lead source, not a dead end. Partner applications submit straight into the platform’s onboarding pipeline, where the CRM picks them up — closing the loop from marketing click to onboarded center.
The experience
A premium surface that still converts
🎬
Cinematic hero
A full-screen looping video with scene-synced USP rotation, Three.js atmospheric parallax and kinetic per-letter headlines.
🧭
Guided booking
An end-to-end booking funnel — mode, location, patient, slot, lab, tests, checkout — geo-sorted to the nearest accredited labs.
⭐
Trust & transparency
Feature pages spell out NABL accreditation, upfront pricing, a consent-first report vault and AI-driven test suggestions.
📰
Content & SEO
Blog, structured data (Organization, MedicalBusiness), sitemap and canonical URLs drive organic acquisition.
🧑💼
Partner dashboard
Logged-in partners manage bookings, analytics and social sharing — and track their verification status.
📄
Careers & legal
Job postings with apply flows, plus privacy, terms, compliance, security and refund pages for a credible footprint.